Apple
Apple took its time with AI and rebuilt Siri from scratch. Whether the wait was worth it, tested honestly.
-
Apple rebuilt Siri from scratch, then put it on a waitlist
At WWDC in June, Apple did the thing everyone had demanded for two years: it tore Siri down to the studs and rebuilt it. The new Siri AI is genuinely ambitious. It is also, on closer reading, a promise with a lot of asterisks.